
CRYPT - ALTER BOYS (S.I.S.)
CRYPT - ALTER BOYS (S.I.S.)
CHOOSING TO FORGO A STORY FOR MOSTLY BAND PERFORMANCE AND VISUAL METAPHOR PRESENTED AN INTERESTING CHALLENGE FOR THIS PROJECT. BOTH THE ARTIST AND I WERE INTENTIONAL IN OUR APPROACH TO MAKING SURE THAT THE MUSIC VIDEO’S MESSAGE WAS CORRECTLY INTERPRETED.
CRYPT PRIDES ITSELF ON A NO-HOLDS-BARRED PRESENCE AND WE WANTED TO MAKE SURE THAT INTENSITY WAS PROPERLY REPRESENTED. I CONSTRUCTED A LIGHTING SETUP THAT WAS APPROPRIATELY LIT NEARLY EVERY ANGLE AND SHOT MOSTLY HANDHELD TO ENCOURAGE AN UNPREDICTABLE WHIRLWIND OF ACTION.
I CHOSE A 4:3 ASPECT RATIO FOR SEVERAL REASONS. FIRSTLY, THE ARTIST IS KNOWN FOR WRITING ABOUT HISTORICAL TRAGEDIES AND I WANTED THIS VIDEO BE REPRESENTATIVE OF AN EARLIER TIME. SECONDLY, IT HAS BEEN SHOWN THAT IMAGES WITH MORE HEIGHT PERFORM BETTER WHEN PLACED INTO SOCIAL MEDIA ON ACCOUNT OF THEM TAKING UP MORE SPACE IN A VIEWER’S NEWSFEED.
I LEANED HEAVILY ON VISUAL ELEMENTS FROM CATHEDRALS BEING BROUGHT INTO SPACES WHERE ONE MIGHT IMAGINE CRIME TAKING PLACE. I WAS CAREFUL NOT TO OVERSTEP IN THESE IMPLICATIONS BY INCORPORATING A DARK FIGURE THAT REPRESENTED ONLY ONE PART OF THE CHURCH AS OPPOSED TO ALL ORGANIZED RELIGION.